Shannon Lyn Maynard
AI Transformation & Enablement · Certified Professional Coach
AI transformation leader and hands-on builder with 18 years of corporate experience, including 10+ in B2B SaaS and healthtech. I identify high-value use cases within a function, then build the agents, Skills, and workflows that deliver them, moving from idea to working prototype without waiting on engineering.
I pair building with real adoption discipline: designing training, founding champion networks, and embedding governance directly into what I build.
Core Competencies
Hands-On AI Building — Building and deploying agents, Projects, custom GPTs, Gems, and Skills across Claude, ChatGPT, and Gemini; prototyping quickly and iterating based on real usage
AI Training & Fluency Building — Designing and delivering ongoing AI training and coaching that builds sustained fluency across teams
Change Management & Champion Networks — Founding and coordinating volunteer peer networks; converting skeptics into advocates through demonstrated value
Governance & Responsible Deployment — Embedding FDA- and claims-safe compliance directly into AI systems; defining where humans must stay in the loop
Adoption Measurement — Tracking adoption and time-savings KPIs distinct from usage metrics; reporting outcomes with rigor to stakeholders
Cross-Functional Influence — Building credibility and driving adoption across Sales, BDRs, Marketing, and other functions without direct authority
Professional Experience
Hello Heart — Senior Manager, Content Strategy
Aug 2025 – Present
Identify high-value AI use cases within a distributed function and build the agents and tools that deliver them across 8+ teams.
- Selected as 1 of 17 company-wide participants in the Optimus AI Champions Program, the primary engine driving AI adoption across the entire organization.
- Built AI agents, Skills, and custom GPTs across 8+ functions, including Sales, BDRs, Member Marketing, Brand, Health Plans, and Consultant Relations, redesigning how each team executes its highest-volume work.
- Launched a weekly AI training cadence for the Brand team, building sustained AI fluency through ongoing, structured education.
- Embed FDA- and claims-safe compliance directly into the AI systems I build, defining where humans must stay in the loop before AI-generated content ships.
- Track adoption and time-savings KPIs, iterate based on real workflow behavior, and report progress to stakeholders.
Shannon Lyn Maynard Consulting — AI Consultant
June 2025 – Present
Independent practice helping organizations identify high-value AI use cases and build the workflows that deliver them.
- Identify automation opportunities and advise on workflow design, serving as the translator between what AI tools can do and what teams need.
- Build custom agents, GPTs, prompt frameworks, and playbooks; lead workshops that make AI value tangible and bring skeptical teams along.
- Advise on tool selection, adoption practices, and responsible AI use for organizations early in their AI journey.
Spring Health — Associate Director, Content Marketing
Dec 2021 – June 2025
Led AI integration and content strategy for a mental health benefits platform, founding the champion network that drove AI fluency across teams.
- Founded and led an 8-member AI Power Users forum, a volunteer champion network recruited and sustained without direct authority, that drove AI adoption across marketing.
- Led Jasper procurement and AI tool adoption across the content team, developing training, prompt frameworks, and governance guidelines.
- Executed a Mental Health Predictions campaign generating $1.1M+ in open pipeline; produced a Forrester campaign driving 377 downloads and 63 MQLs in 30 days.
Education & Certifications
- Piloting AI 3rd Ed + AI for Marketing Course Series, AI Academy by SmarterX2026
- Scaling AI Certification, Marketing AI Institute2025
- Certified Professional Coach (CPC) + Energy Leadership Index Master Practitioner (ELI-MP), iPEC2017
- B.A., Journalism & Communications, Greenville College2003
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